I came up with the idea for a breastfeeding scarf whilst I was feeding my baby in a coffee shop. I was getting disapproving stares from the people at the neighbouring table and I felt extremely uncomfortable. I had attempted to cover up with a scarf that kept slipping off or was pulled off by my wriggling baby. In addition to this, my arm was aching as I didn’t have the support of the cushions I would have used at home. It was then that I started to think about designing something that would solve all of these problems providing cover, discretion, some additional support and even somewhere to hide your breastpad!

It was really important to me that Mamascarf was something women would want to wear and would match their clothes as it will be something that is worn every day!

I hope it makes your life easier and encourages some of you who may be nervous about feeding in public to give it a go.

Keira xxx