WIN BABY SHOW TICKETS!

Mamascarf are very excited to be exhibiting at the Baby Show next month at Excel(from 19th-21st Feb). Preparations are well underway at Mamascarf Towers and we would like to offer you the chance to win a pair of tickets so you can come and see /try our wonderful breastfeeding cover for yourself. Breastfeeding in public will never be the same again! All you need to do to be in with a chance of winning is email me the names of the two celebrity mums who are fans of Mamascarf. Put "Baby Show Competition" as the title of your email and click on the email us link.
If you need a clue, check out the Feedback page! The winner will be randomly selected on Friday 29th January. Good luck!

Photo shoot with Vogue photographer!

We have had some new Mamascarf lifestyle shots taken by B72 Imaging's Andy (Vogue photographer extrordinaire) and I am sure that you will agree they are pretty good! These show the lovely new fabrics for the breastfeeding scarves / covers in action.

Thank you so much to Andy and my wonderful models Sarah and baby Noah, who did a great job and of course to the Kitchen Garden Cafe in Kings Heath for letting me use their courtyard (not that anyone else wanted to in early Dec!). Don't worry though, baby was wrapped up very warmly!

My first trade show

Last weekend I exhibited at my first trade show, the BPA Show at Excel in London. It was an absolutely fantastic experience on the Launch Pad, it was great to be launching the new improved Mamascarf there (new softer fabric), new colours and gorgeous new packaging. There was some great feedback from buyers and retailers and I have made some great contacts and had some good orders as a result (both in the UK and internationally).

My mum was there to help me and it felt like a bit of a holiday as we were staying in a lovely apartment on site. We met some wonderful people, it was particularly nice to put faces to names for some of my Twitter friends (Lucy from Sleepytot, Helen from Cuddledry, Helen from Cheeky Wipes, Anna from Molliemoo, Alison from Dribblebusters, Babygenie and Lynda from Easidream) . Everyone was so generous with their advice, information and sharing contacts and I have come away with some great products for baby no 2 (a Sleepytot, Cuddledry apron towel, Sophie the Giraffe and Weeman toilet trainer).

Also an added bonus but there were some breastfeeding mums who tested out Mamascarf on the stand and then placed an order. Always good!

I can't wait to do the next one now! x

Birmingham stressful for breastfeeding in public and celebs who breastfeed!

This one links into my last post, as it has received a huge amount of press in the last week or so. As part of the same survey, it seems that the two "most stressful places to breastfeed" are the West Midlands (where I live, in sunny Birmingham) and the North West (where I am from!!). So was I destined to be someone who was stressed about breastfeeding in public?

Another big thing to come from the research (in my opinion!) was that two thirds of the women surveyed thought that celebrities should be breastfeeding in public to act as positive role models. I completely agree with this and think that it would have a great impact. However, when I think about how I felt breastfeeding in public and imagine if my every move was being snapped to be displayed to the world and his dog, maybe I would stay indoors to. Unless of course I had a Mamascarf! :0) Come to think of it, I don't think I have seen many pictures of celebrities breastfeeding in public. I have just done a search and seen a picture of Billie Piper breastfeeding her baby on a beach. Go Billie!!

It seems that most celebrity mums are breastfeeding, some are more open about it than others. Various celebs have been used to front breastfeeding camapigns, Charlotte Church and Jenny Frost are two that spring to mind. Obviously we know Melanie C is breastfeeding, Holly Willoughby and Tess Daly too. I'm wondering whether Coleen will be breastfeeding. I noticed that she has said she is going to all of her ante natal appointments at an NHS hospital. Proving she is just like us ....!

Mamascarf in the news

Mamascarf has been featured in the summer edition of "I'm Pregnant" magazine under best breastfeeding buys. I am really pleased as it is the only breastfeeding cover to be featured. It was also recently in the Birmingham Mail and will be in Wednesday's Liverpool Echo (which is my hometown).

I am currently working on my new packaging and hoping to create something with a retro feel. I have been doing lots of research as I think packaging is so important. How many times have you picked something off the shelf because you liked the packaging? I know I have. A lot of baby and maternity products seem to have really functional packaging but I want something a little bit different, that is going to stand out on the shelf. Fingers crossed it works!